The way we work

How do we define 'community'?

At Woolly Mammoth Stitch Works CIC, we define ‘community’ as a group of people who are connected to each other.

Community is not defined by where we live. Every day we interact with a variety of communities. We have connections to people through family, work, on our commutes, online, where we volunteer, study, shop or meet regularly, as well as through shared interests and passions.

Who can we work with?

Anyone who wants to build better connections with people to places and to each other.  But, we are talking groups. We generally don’t work on projects with fewer than 50 people or less than 100 pieces of individual stitch. Large-scale is what we do!

Woolly Mammoth Stitch Works CIC can help with;

• Community development initiatives
• Audience development
• Health and wellbeing activities
• Corporate team building
• Creative fun involving lots of different people – from lots of different places

A bespoke stitched artwork will be one of the legacies for each project; but how we get to it will be different each time, depending on the audience, themes, objectives and funder. We will co-design programmes that meets the needs of our clients and the communities they wish to engage – the creative way.

Our social enterprise’s values

All our projects are built around the following values and approaches to maximise community benefit:


We will take projects to people in their own familiar community settings; reducing barriers for people to access our opportunities.


We will adapt the way we involve people, so anyone who wants to can take part and contribute. For most of our artwork we prefer to use plastic canvas as it is really easy to stitch into whatever your age or ability.

Social cohesion

Our projects will be designed to create groups of people working towards a goal for the benefit of the whole group as well as individuals within it.


We will share our skills with others and recognise the skills that others bring to each project. We will provide opportunities for people to learn new skills and support the professional development of others.


Every project will be researched and developed with the commissioning organisation and community / audience to help embed meaningful social impact and create original and bespoke artworks.

Build legacies

Before a project ends, we will explore and implement ways for the momentum to continue. We will help participants who wish to do so remain connected in some way; with each other, with a place or with an activity.

How are we funded?

Woolly Mammoth Stitch Works’ mission is that every ward in the city of Birmingham will have a community co-designed and stitched public artwork in the future!

As a CIC we will be eligible to apply for grants which will help us fulfil this mission. To support the growth of the CIC we will also generate income from corporate commissions that offer community benefit and by selling stitch kits to the public.